No one will ever buy a swedish vodka..!
This was the advice of leading marketing consultants in 1978. Swedish state-owned Vin & Sprit AB (The Wine and Spirits Company) had decided to export a hundred-year old vodka called Absolut rent brännvin, literally “Absolutely pure vodka”.
one hundred MILLION LITERS
Every famous drink has its region. With Cognac it’s Cognac, with Champagne it’s Champagne, with ABSOLUT it’s Åhus. Every drop of the 100,000,000 liters of ABSOLUT produced in the world every year comes from one source: our Åhus distillery in southern Sweden.
all about Åhus
STillage waste from our plantin southern sweden is usedTO feed local farm animals
... 40,000 cows and 250,000 pigs
MORE UNEXPECTED FACTS