AN ARTFUL LEGACY
Inspired by a 30 year commitment to contemporary art, The Absolut Company launched Absolut Art. This is a new independent extension of the brand aimed at broadening access to art on a global scale. The ambition is to democratize art so that it becomes as much part of peoples lives as music, fashion and food.
Absolutart.com is an online platform that makes it easy for everyone to discover, acess and buy art. The platform offers accessibly priced limited edition artworks by established artists and emerging talents. This solution gives people from all over the world an insider access pass to vibrant local art scenes that would otherwise be hard to find.
Absolut Art Award is another way for us to honor our long lasting relationship with art and creativity. Since 2009 we have acknowledged the activitites and creations of the most excisting visionaries of our time. The award is unique in the way that it provides an opportunity to bring dream projects to life with absolutely no commercial restraints. Each year the esteemed jury has selected two winners in the Absolut Art Award for Art Work and Art Writing and now they will also add the Emirgin Artist Award for individuals under the age of 40.
LUKAS GOETHMAN - EVERY FAITH