“Our goal is to provide the best possible environment for our people to excel at work”
As the new HR Director Business Support Linda Wolff is in charge of the most valuable assets at The Absolut Company: our employees. With over 16 years of experience, working within the field, it’s safe to say that she has become a true expert on how to best integrate human resources into the core business strategy.
TELL US ABOUT YOUR ROLE AT THE ABSOLUT COMPANY
Our goal is to provide the best possible environment so that people can excel at work. We work with business support towards the organization, assisting leaders and co-workers on all matters related to human resources. I hold the overall responsibility for this function, and I work closely together with an HR business partner as well as a full time recruiter.
WHAT IS YOUR BIGGEST CHALLENGE?
We really want to attract more Swedish talents. The Absolut Company is a very diverse company and we have people from all over the world working right here in Stockholm. But what a lot of people don’t realize is that The Absolut Company and Pernod Ricard offers you a real chance to travel the world, to work in different countries and in different positions. And that perception is something that I want to change.
ANY PROUD CAREER MOMENTS YOU WANT TO HIGHLIGHT?
Definitely our work with The Absolut Company´s Graduate Program. Together with a team from our marketing function, we hired university students from all over Europe as brand ambassadors, with the mission to help us manifest passion and progression.
The applicants were asked to submit a CV as well as a short video, telling us about their personal motivations in life. I still live off the energy and creativity that we saw in all those videos. During the first round we received over 180 applications, a great proof of how people perceive us as an innovative and creative company. The program ran successfully for two years, and we are currently discussing whether or not to run the program again in 2017.
WHY HUMAN RESOURCES?
First of all, I’m truly passionate about people. Second, I am eager to make individuals focus on their strengths and opportunities and to help them perform their best- and by doing this, support the business. That is, making the aspect of human resources part of the core business objectives. To put people first. As an HR representative, it is my responsibility to understand where The Absolut Company is going, and how we from HR can make our employees excel on the way getting there.