The Absolut Company AB, Årstaängsvägen 19a, Stockholm, Sweden (postal address: SE-117 97 Stockholm, Sweden). Thank you for visiting the web site.

Below is our privacy policy governing our use of information gathered about you through this Site ("Information").

This Privacy Policy forms part of The Absolut Company AB Terms and Conditions of Use. By using this Site, you agree to our Privacy Policy. If you do not agree to our Privacy Policy, please do not use this Site. The Absolut Company AB reserves the right, at our complete discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. Please check back periodically for any changes we may make to the Privacy Policy. Your continued use of this Site following the publishing of changes to this Privacy Policy will mean you accept these changes.

You must be of legal drinking age to visit those of The Absolut Company AB websites which contain information on alcoholic beverages. If you are under the legal drinking age for your locality you may not use this Site.


For each visit to our Site, our web server automatically recognizes only the user's domain name, but not the e-mail address. The Absolut Company AB does not collect personal Information about you other than such information which you choose to provide, such as name, address, e-mail address, telephone number and/or site registration.


This Site uses "cookies". Cookies are pieces of information passed by the website and automatically stored on your internet browser. Personal Information is not stored in cookies on this Site; however we offer many features that are available only with their use. The gathered Information includes the type of browser you are using (such as Firefox or Microsoft Internet Explorer) and the operating system your computer is using (such as Windows XP). This Site’s Internet servers also keep track of the number of visitors to the site, the pages they visited and how the users are browsing the site, not to identify individual users. None of this information includes any personal information about you. You can set your browser to alert you when a cookie is being stored, giving you the opportunity to accept or refuse that cookie. If you don’t accept the use of cookies you may set your web browser to decline cookies. If you choose to decline cookies, you may not be able to use parts of this Site.


This Site uses Google Analytics, a webb analytic solution provided by Google, Inc. The service uses “cookies” on the visitors’ use of the Site (including your IP-address) and this will be transferred to and stored by Google on servers in the USA. Google uses the information to evaluate the use of the website, and for making statistics reports to The Absolut Company AB. Google may also transfer this information to third parties, if required by law, or in the event a third party processes the information on behalf of Google. Your IP-address will not be connected with other data. You can set your browser to alert you when a cookie is being stored, giving you the opportunity to accept or refuse that cookie. If you don’t accept the use of cookies you may set your web browser to decline cookies. If you choose to decline cookies, you may not be able to use parts of this Site.


Information we collect is stored in our databases and is used for the purpose of providing you with any product or service you have requested, to manage web panels and to contact users for our research or for marketing purposes. By providing The Absolut Company AB with materials intended for publishing on this Site you agree that the material may be published with your name or signature. Information is also used for statistical purposes and to improve the content of this Site and for updating of our databases. The Absolut Company AB may also share your Information with subcontractors, including web site hosting companies, fulfillment companies, and other third party service providers. The Absolut Company AB also reserves the right to share Information with third parties (i) in order to investigate, prevent or take action regarding violation of The Absolut Company AB intellectual property rights or other rights, to establish or exercise legal rights or defend against legal claims, or otherwise as required by law or a court decision and (ii) when we have your consent to do so. In the event of sales and purchases of companies and business assets, customer and user Information generally is one of the transferred business assets.


If you would like to obtain a copy of the personal Information held by The Absolut Company AB gathered through this Site and such Information is available to The Absolut Company AB, or correct or delete such information from our Site's database, you can always send us an e-mail to the following address:


Your personal Information may be transferred to other entities within The Absolut Company or Pernod Ricard group operating in countries outside the European Economic Area. In rare cases, those countries may not provide an adequate level of protection for personal data. Other than for the purposes set out under “Our use of your information” in this Privacy Policy, The Absolut Company AB will not transfer the personal Information you provide on the Site to any third party, except (i) with your consent, (ii) as may be required by law or court order, (iii) to persons or companies with whom The Absolut Company has contracts to carry out internal operations of the Site or our business; or (iv) we reasonably believe that they are subject to law or contract which upholds principles for fair handling and adequate level of protection of personal Information.


The Absolut Company AB uses a variety of standard protections to maintain the security of your online session. Although the Site has security measures in place to protect against the loss, misuse and alteration of Information under our control, we cannot guarantee that such security measures will be sufficient, will not be breached, and that your Information may not be disclosed or otherwise accessed in any unauthorized manner. Certain Information may be transmitted to you by electronic mail. Although it may be illegal to intercept or disclose these messages, these transmissions are not secured. In order to provide parents with tools to prevent their young children from visiting our Site, we have submitted our URL to the following sites for Internet filtering:,


The Site may provide hypertext links to other web sites that may contain privacy provisions that are different from those provided herein. The Absolut Company AB is not responsible for the collection, use or disclosure of information collected through those web sites, and The Absolut Company AB expressly disclaims any and all liability related to such collection, use or disclosure. You are encouraged to read the privacy policies of web sites reached through the use of links from the Site.


If you have any questions or complaints about our Site, our Privacy Policy, or the Information we collect, please contact us at or send an e-mail to our Data Protection Officer (