Develop Our Communities and Engage Our Partners
Our One Source and One Community philosophy sets a high standard for the way we act in the local communities. All products in The Absolut Company’s portfolio originate from a local community. The wheat in Absolut Vodka is grown and harvested in Åhus. The wheat potato or corn is used for Our/Vodka. The rhum in Malibu/Kahlúa comes from tropical sugar cane fields and the coffee from Mexico. Without the craftsmanship and knowledge that have been built up for generations, there would be no production and no progression.
We Are Nothing Without Our Communities
The Absolut Company is built on the resources provided by local agriculture and communities. One of the company’s four focus areas for sustainability is developing these communities. This commitment is based on the understanding that without the communities, there would be no Absolut Company. As a way of giving a little back, and to ensure that these communities will continue to flourish, The Absolut Company contributes in all sorts of ways to their development.
Right from the beginning, Absolut Vodka was produced from locally sourced ingredients and manufactured in a factory employing local people. The company is proud to be making vodka in a region that has a 500-year-old legacy of producing the spirit.
"We are proud to be making vodka in a region that has a 500-year-old legacy of producing the spirit"
Winter wheat from local farmers and pure aquifer water are sourced locally. Even the iconic bottle is made nearby at the Limmared factory. The packages in which the bottles are transported to consumers around the world are also bought from a local supplier, and the biofuel that transports the vodka from the distillery to the factory and on to the harbor is made at the distillery. Absolut Vodka calls this way of thinking ”One Source”.
Absolut + Art
The Absolut Company has contributed for many years to contemporary art and has supported hundreds of artists, designers and photographers, by using their works as advertisements for Absolut Vodka. Many of the art pieces are now collected and displayed as the Absolut Art Collection, housed by the Museum of Spirits in Stockholm. The museum is sponsored by The Absolut Company.
In 2009, the company instituted The Absolut Art Award, a prize which offers an artist and an art writer the opportunity to realize a ‘dream project’, through the Absolut Art Award. The winning artist receives a cash prize of 20.000 euro, complemented by 100.000 euro to produce and exhibit a new art work. The winning art writer receives a similar cash prize, along with a budget of 25.000 euro to be used for research and production of a new art publication.
Providing Opportunities for Employment and Innovation
Around the world, The Absolut Company provides local employment, especially in agriculture, for the production of ingredients for the company’s products. Furthermore, the company develops entrepreneurial programs and supports entrepreneurs. An example of such an initiative is Our/Vodka, launched by Åsa Caap. Through this project, people in nine cities around the world have started micro-distilleries and developed production sites and markets for local vodkas.
The commitment to local communities is also seen in the company’s efforts to improve working conditions and human rights in the value chains. One example is membership in Bonsucro, a non-profit organization that focuses on improving social and environmental conditions within the sugar industry. The organization’s work is based on its two standards; the Bonsucro Production standard, which certifies conditions in sugarcane mills and farms, and the Bonsucro Chain of Custody Standard, which ensures traceability of sugarcane products and tracks sustainability claims along supply chains. The membership of Bonsucro is a way to improve our knowledge of the challenges within the sector, to create opportunities for us to have certified value chains and hopefully to enable us to contribute to a mind-shift within the sugar industry.
Our commitment even stretches outside the own value chains. For instance, at the luxury vodka Elyx, Tom Roberts decided that they wouldn’t be content with filling just their customer’s glasses – they should also fill the glasses of people in need of safe drinking water. For every bottle of the high-end product sold, one week of clean water is supplied to a person in a water scarce area, by supporting the organization “Water for People”. The organization works to secure the availability to clean fresh water in water stressed areas. The solutions and projects to secure safe water vary from region to region. In some of the drier areas of India, Water for People digs wells, and in polluted areas, they provide infrastructure and technologies to clean water. By “walking the talk” when it comes to sharing, caring and constant improvement, The Absolut Company strives to be a responsible actor in the communities on which the company is built.