CREATIVE SUSTAINABILITY

WE ARE DRIVEN BY A PASSION FOR PROGRESSION AND WORK HARD TO TAKE A STANCE IN AREAS WHERE WE CAN MAKE A DIFFERENCE. ALL BUSINESSES, AND PEOPLE ALIKE, HAVE A RESPONSIBLITY TO MONITOR AND WORK IN A SUSTAINABLE WAY. OVER THE YEARS WE HAVE BEEN RATHER GOOD AT MINIMIZING OUR ENVIRONMENTAL FOOTPRINT IN PRODUCTION. ONE EXAMPLE IS OUR DISTILLERY FOR ABSOLUT VODKA IN Ă…HUS WHICH TODAY IS ONE OF THE MOST ENERGY EFFICIENT IN THE WORLD. IN ORDER TO IMPROVE IN AREAS REGARDING OUR PACKAGING SOLUTIONS WE DECIDED TO LAUNCH A SUSTAINABILITY HACK CALLED CREATIVE SPACE.

The purpose of this ongoing sustainability hack is to find and share new ideas on how we can improve but also help inspire others to follow. This is why we invite designers, marketers, engineers, innovators, sustainability/environmental experts and people who feel inspired to work with us on issues regarding recycling, re-use, reduce and eco-design for glass bottles.

The result from the first hack in Stockholm was an idea for a refill solution in eco-design that would help optimize transports.

In the future we hope to partner up with other companies and organisations to help infuse the space with creativity and prove that we all can gain from the discussions and innovations coming out of this project. We believe that we are stronger doing things together and that we all can focus on production the best way possible.