OUR/VODKA IS A GLOBAL VODKA MADE BY LOCAL PEOPLE IN CITIES AROUND THE WORLD. LOCALLY PRODUCED, HAND BOTTLED AND ENGAGED IN THE LOCAL COMMUNITY.
The idea to create a vodka that was both global and local was born in Stockholm in 2010. Founder and CEO Åsa Caap, former Innovations Director for The Absolut Company, developed the idea together with four entrepreneurs from the Swedish agency Great Works. Our/Vodka was treated as a black ops project under the umbrella of Pernod Ricard before the first micro-distillery opened up in Berlin in 2013. The pilot in Berlin was done together with two local parnters. It soon proved to be a huge sucess and the new brand was born.
Today, Our/Vodka is a global family of local partners in different cities around the world. These local entrepreneurs are driven by a love for their city, and a love for doing things the real way. Operating as a start-up within a huge global company, Our/Vodka manages to to create local relevance.
The vodka is partly distilled, blended and hand bottled in micro-distilleries in each city. All cities share the same secret recipe, but the ingredients are sourced as locally as possible which gives each vodka a unique character.
The local partners creates their own world around the distilleries, blending the brand with the local community and creative scene. By the end of 2016, Our/Vodka will have distilleries up and running in Berlin, Detroit, Seattle, Amsterdam, London, Los Angeles, Miami and New York.