Media Room

Made from bio-based materials, the cap’s pioneering design reduces the amount of plastic used in packaging by combining a body made of sustainably sourced FSC fibre material with a thin […]

New York, NY – June 6, 2022 – This summer, Absolut is introducing its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” […]

Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, […]

When you think of Malibu, you instantly think of summer beach holidays. But why should that summer mindset be confined to three short months? Why should we ever feel like […]

True to fruit flavors and new bottle design cater to evolving audience tastes. 14 februari 2022: Absolut Vodka is upgrading and enhancing its flavor portfolio as it embarks on the […]

Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local […]

1 september 2021: Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut’s […]

The Swedish vodka is recognized as a leading premium vodka brand, associated with promoting progressive values since its inception in 1879. The brand is well-known throughout the industry for its […]