Media Room
The latest news from The Absolut Company.
Latest news
Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, […]
When you think of Malibu, you instantly think of summer beach holidays. But why should that summer mindset be confined to three short months? Why should we ever feel like […]






True to fruit flavors and new bottle design cater to evolving audience tastes. 14 februari 2022: Absolut Vodka is upgrading and enhancing its flavor portfolio as it embarks on the […]










Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local […]
1 september 2021: Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut’s […]
The Swedish vodka is recognized as a leading premium vodka brand, associated with promoting progressive values since its inception in 1879. The brand is well-known throughout the industry for its […]