Absolut launches new flavour range with a mid-level 20% ABV – Absolut Sensations
The new flavour range with mid-level ABV alternative is part of Absolut Vodka’s mission to expand its portfolio and offer consumers more flexibility to match their evolving socialising needs.
As part of its commitment to driving innovation in vodka, Absolut is launching a brand-new flavour range, Absolut Sensations, that will offer consumers a lower alcohol option compared to its current range of flavoured vodka – 20% ABV versus the current 38-40% ABV.
Absolut Sensations brings together a unique combination of ingredients for a drink bursting with flavour and best served long, which allows people to go at the pace they want – whether mingling with friends or hanging out with colleagues after work, without compromising the taste or experience.
The first to launch in the Sensations range, Tropical Fruit with a hint of Szechuan Pepper, will offer a refreshing sensorial experience with a vibrant taste combination of tropical fruits and spicy pepper, ideal for anyone looking for a full flavour experience.
Using only natural flavour ingredients, the soft and smooth drink offers a burst of juicy tropical fruitiness towards mango and peach with notes of citrus for extra freshness. The Szechuan pepper gives a suspicion of heat with a light tingling sensation to elevate the experience.
The exciting new flavour range is the next phase of Absolut’s mission to innovate the vodka industry and offer consumers more flexibility to match their evolving socialising needs. Absolut Sensations will help expand the brand’s product offering to cater for anyone of legal drinking age wanting a refreshing drink while offering a wider breadth of options for the growing number of customers looking towards moderation.
Charl Bassil, Global Vice President, Marketing, Absolut, comments, “Our new flavour range will truly enrich the current Absolut flavoured vodka portfolio allowing us to appeal to the growing number of customers looking to prioritise moderation when they are socialising. Our new mid-level 20% ABV Absolut Sensations flavour range offers them some delicious, flavour-forward alternatives without compromising on taste.”
Benjamin Franke, Marketing Director Pernod Ricard Western Europe Entity, shares: “Absolut Sensations serves the increase demand for conscious consumption without compromises by setting the ABV at 20% and offers a multisensory experience with the balanced taste of Tropical Fruit and a hint of Szechuan Pepper. It is ABSOLUT’s answer to aperitif moments and the trend for flavours and is perfect for anyone wanting to relax and enjoy an hour or two in the early evening hanging out with friends.”
Developed with the ‘Signature Serve’ in mind, Absolut Sensations Tropical Fruit with a hint of Szechuan Pepper is best served long with lemonade, garnished with an orange wheel. It will launch on trade in Germany from mid-March 2023 and off trade from the beginning of May.
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