Absolut Nights Smoky Piña – a bold new drinking experience from Absolut
The innovative launch is the first in a dynamic new product range, Absolut Nights, a unique collection of shots from Absolut Vodka.
Absolut Vodka is launching Absolut Nights Smoky Piña, the first product in its new and innovative Absolut Nights range – created for people wanting to share exhilarating experiences with friends on party nights out.
With its smoky pineapple and chilli flavour, the new premium distinctive-tasting shot drink is the perfect drink to rally groups of friends when the party is in full swing. Inspired by the classic taste of Mexican chargrilled pineapple, known for its intense aroma and character, this unique flavour is daring and bold. Sweet and easy to drink, the Absolut Vodka-based shot is expertly crafted to balance the pineapple with the smokiness, complete with a titillating, spicy finish. Partygoers can tantalise their taste buds with the new Piña ritual. Simply dip the pineapple wedge garnish into the chilli salt, bite in and drink.
The distinctive smoky dark grey glass bottle captures the spirit of the night and Smoky Piña’s Mexican inspiration to ensure it’s a true shelf standout. The bold ‘X’ label reinforces it belongs to the Absolut Nights range, while the bottle’s gold cap reflects the premium quality vodka inside.
Absolut’s new Nights range is the continuation of its long-standing commitment to providing excitingly innovative ways for people, from all backgrounds and with different personalities, to mix and party – and enjoy its iconic brand.
Speaking on the new launch, Charl Bassil, Global Vice President, Marketing, Absolut shared: “Absolut has been pushing boundaries since 1979, whether through our initiatives, collaborations, or bold and unique flavours. Borrowing from powerful tastes and designs of Mexico, we’re confident that Absolut Nights Smoky Pina will bring an exciting edge for partygoers looking to elevate their night.”
Richard Le Moult, Vice President North Latam, Pernod Ricard: “Absolut Nights Smoky Piña is a perfect opportunity to connect with the Mexican Gen Z consumer – launching the first flavour in the new Absolut Nights family for one of the most versatile consumer palates there is.”
Berenice Escuadra, Brand Portfolio Director Mexico, Pernod Ricard added: “The experience of a sweet and smoked pineapple with an unexpected spicy finish makes it a unique proposal for the Mexican market. Knowing that it has the ideal characteristics to be enjoyed as a chilled shot, even better if combined with the traditional spicy garnish touch that is so popular among our brand lovers.”
Mexican-inspired and with global appeal, Absolut Nights Smoky Piña will launch in Mexico January 2023 onwards.
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