We are The Absolut Company
Championing bold, creative premium spirit and liqueur brands that shape modern drinking culture and delight consumers worldwide.
Our brands
The Absolut Company is a portfolio of bold, creative brands that reflect Pernod Ricard’s commitment to excellence, offering some of the world’s most celebrated and enduring spirits and liqueurs.
Absolut Vodka
The premier vodka from Sweden.
Malibu
The all-year-round spirit of summer.
Kahlúa
The world’s leading coffee liqueur.
Our portfolio
The Absolut Company manages the production, packaging and strategic marketing of a portfolio of premium spirits brands within the Crystal Brand Unit, Pernod Ricard’s clear spirits and ready-to-drink (RTD) division. This global portfolio brings together a collection of vibrant, mixable, premium and ultra-premium brands. These include Absolut Vodka, the world’s number one premium vodka; Malibu, the leading flavoured rum; Kahlúa, the world’s top coffee liqueur.
The wider Crystal Brand Unit’s portfolio features Beefeater, the world’s most awarded gin and highly acclaimed craft gins such as Monkey 47, agave spirits, including the award-winning Altos tequila and Lillet, the internationally renowned aperitif. We aim to shape modern drinks culture with bold, creative brands that reflect Pernod Ricard’s commitment to excellence, offering some of the world’s most celebrated and enduring spirits, liqueurs and aperitifs.
Websites
Stories
Discover the latest insights at The Absolut Company by reading interviews with the people and partners at the heart of our strategies and creativity.
Read more
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Transforming festival culture by making lasting connections
Absolut Vodka is redefining the role brands can play in festivals, moving beyond traditional sponsorships to create engaging, meaningful experiences that resonate with younger audiences. We caught up with…
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Francesco Ottaviano on why great leaders start by listening
“To be a leader, you need to be willing to listen.” Born and raised in Rome, Francesco Ottaviano always had his sights set on a career in marketing within…
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How three-continents shaped how our VP of Global Manufacturing leads
Growing up on a farm in the Netherlands, Jan-Willem Boezelman has always felt a deep connection to the local terroir, so it’s of little surprise that a career in…