We are The Absolut Company
We can’t wait to share our passion for progression and century-long tradition of fine spirit making with you.
Our brands
The Absolut Company’s brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.
Absolut Vodka
The premier vodka from Sweden.
Malibu
The all-year-round spirit of summer.
Kahlúa
The world’s leading coffee liqueur.
Extended portfolio
Pernod Ricard’s Crystal Brand Unit manages the Group’s clear spirits and ready-to-drink (RTD) portfolio of premium vodka, tequila, mezcal, rum, liqueurs, gin, aperitifs and RTDs. The global portfolio brings together a collection of vibrant, mixable, premium and ultra-premium brands. These include Absolut Vodka, the world’s number one premium vodka; Beefeater, the world’s most awarded gin; Malibu, the leading flavoured rum; Kahlúa, the world’s top coffee liqueur; and Lillet, the internationally renowned aperitif. The portfolio also features agave spirits, such as the award-winning Altos tequila and highly acclaimed craft gins like Monkey 47. We aim to shape modern drinks culture with bold, creative brands that reflect Pernod Ricard’s commitment to excellence, offering some of the world’s most celebrated and enduring spirits, liqueurs and aperitifs.
Websites
Stories
What’s it like to work at and with The Absolut Company? Who are the people and partners behind the scenes and the brands? Find out in your interviews.
Read more
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How three-continents shaped how our VP of Global Manufacturing leads
Growing up on a farm in the Netherlands, Jan-Willem Boezelman has always felt a deep connection to the local terroir, so it’s of little surprise that a career in…
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Why the future of Spritz is French
The Spritz has become one of the defining drinking occasions of our time, evolving from a regional Italian ritual into a truly global moment. But Murielle Dessenis, Brand Architecture…
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Spicy meets spicier: ABSOLUT TABASCO finds its match in Mexico
Mexico and TABASCO® Sauce were always going to get along. In a country where spice is woven into the culture, the cuisine and the way people celebrate, the arrival…