Malibu is the refreshing taste of summer, inspiring a mindset of spontaneity and fun where the sun shines all year round – wherever you are in the world, you can do whatever tastes good. Made with White Rum, our original coconut-flavoured liqueur is a staple in famous cocktails such as piña coladas and daiquiris.
With its iconic white bottle and palm tree logo, Malibu is the number one rum-based coconut spirit in the world sold in more than 150 countries. Discovered in the late 1970s, it has been part of the Pernod Ricard Group since 2005. Today, the original Malibu flavour is more popular than ever, and in recent years we continue to embody the spirit of summer by introducing a range of flavoured liqueurs into the mix, together with a selection of ready-to-drink cocktails.
Malibu is the refreshing taste of summer, inspiring a mindset of spontaneity and fun
Malibu was discovered by three British men working for various spirits companies on a trip to South Africa in the late 1970s when they came across a coconut-flavoured drink, called Coco Rico. As it happened, it also came in white bottles (spray-painted by a man whose previous job spray painting new fridges). They loved it and were enthused that it “tasted like summer in a bottle”. Seizing a marketing opportunity it was renamed Malibu and was soon being promoted across the globe. Its lower alcoholic strength meant it was initially branded a liqueur which gave it a significant advantage – television advertising for liqueurs was allowed at that time but hard spirits were prohibited from doing so.
Malibu was discovered by Peter Fleck, Tom Jago and James Espey.
Malibu acquired by Pernod Ricard.
Malibu integrated into The Absolut Company range of brands.
Malibu ready-to-drink (RTD) launch with Pear, Cola, Watermelon, Limonade.
Malibu Cocktail RTDs launched – Strawberry Daiquiri, Pina Colada Watermelon Mojito and Pineapple Bay Breeze.
Malibu launches global brand positioning with Do Whatever Tastes Good.
Malibu Pineapple and Malibu Peach.
Malibu Cocktail RTD Peach Rum Punch launched.
Our coconut commitment
Our Coconut Commitment, a five-year project that started in March 2020, is a promise to protect nature and the livelihoods of the small farming communities that depend on it.
It comes from paradise and tastes like heavenMalibu’s original slogan
the amount of recycled plastic in its PET bottles
the amount of recycled glass in its glass bottles
the number of years of our Coconut Commitment project to protect nature and the livelihoods of the coconut farmers in the Philippines
the number of coconut farmers we are helping as part of our coconut commitment to improving their yields and income
the amount of plastic bottles Malibu and Plastic bank have prevented from ending up in the ocean since 2021
It tasted like summer in a bottlePeter Fleck, Malibu’s co-founder on his first sip
Want to know more about Malibu? Visit the official website for more about our products, all the exciting flavors and drink recipes for a good time.
Our other brands
Our brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.
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